There are a bazillion (ok, ok, hundreds of thousands) of influencers out there, and that can feel super overwhelming when you’re getting started with influencer marketing. You may be tempted to shoot for the stars—literally, movie stars and other celebrity influencers—but trust us, there are more important things than fame and number of followers when it comes to influencer marketing. In fact, the goal here is not necessarily to land a partnership with the influencer who has the most followers; it’s to find your perfect influencer match—the one that gives you those sappy match-made-in-heaven vibes.
If you’re not sourcing influencers that are a good match for your company/business/brand, then you may actually be doing yourself a disservice. We really don’t want that for you! But how do you find that perfect fit?
Green flags when sourcing influencers:
Red flags when sourcing influencers:
There’s also something to that gut feeling you get about people. Trust your instincts when sourcing influencers and follow the tips above, and you’ll be well on your way to finding the right partners on your influencer-marketing journey. Making the right match is 100% worth the extra effort!
For more advice on building a successful influencer-marketing strategy, get in touch! We’d love to work with you.