Fun, somewhat cringy fact: Over 300 billion emails are sent every day. If your marketing email is one of the billions being sent today, what’s your game plan to make sure it’s effective? (You do have a game plan, right?) Because you better believe there’s a lot of competition for your client’s attention in her inbox. But there’s no need to back down from a challenge. Email is still your best bet when it comes to ROI (I mean, if a 4,400% ROI is good enough for you—!!).
Just because email marketing has the potential to reap an insane ROI, though, doesn’t mean it’s easy. In fact, there’s a lot that can go wrong with email marketing, but we’re here to make sure it doesn’t go wrong for you. When your email marketing isn’t working—maybe your open rate is abysmal, your click-through rates are embarrassing, or your unsubscribes are straight up depressing—follow these troubleshooting tips to get back on track.
Troubleshooting tips to get your email marketing back on track:
As you take these steps to boost your email performance, open rates, and CTR, track your results and look for ways to continuously improve. If you’re wondering how your email marketing efforts compare, the average email open rate is 21.33%, but keep in mind, this percentage varies depending on industry. Also, while open rate is important, CTR can be even more important if your end goal is to convert the email into an actual sale. Don’t get completely hung up on opens and forget about other metrics!
You got this! Looking for more email-marketing help? We’re here for you.