Your business is great—of course it is! But if your mom, your best friends, and your mastermind group are the only people who know it’s great, that’s just not enough. (Sorry!) A PR strategy that shouts your awesomeness from the rooftops is what you need to reach the next level.
Solid public relations is all about making a favorable impression. Imagine your friends keep saying good things about someone you haven’t met yet. It’d pique your interest, right? Maybe you’d want to meet that person for yourself, and when you did, you’d already have a positive impression of him or her, simply based on what people you trust have been saying. The same is true in PR. When bloggers, influencers, and journalists are telling your story in their own words, they’re spreading so much good mojo around for you and your brand.
As part of a broader marketing effort, PR is an important step in making your business known to potential clients and customers. Public relations’ specific role within a marketing effort is to make sure the story being told about your business is a constructive one—one that builds not only awareness of your brand but also trust and confidence in it, because people respond better to credible content that’s coming from folks they consider to be experts.
A study from Nielson found that 85% of consumers seek out trusted expert content, including third-party articles and reviews, when considering a purchase. A good majority of consumers (67%) also say an endorsement from an unbiased expert makes them more likely to consider purchasing a product or service.
If you’re looking to get in front of new potential clients and customers, Nielson’s research found that expert content lifted brand familiarity 88% more than branded content. Pause for dramatic effect. Friends, this research is saying that PR efforts are almost 90% more effective at lifting brand familiarity than advertising. And typically, PR is much less expensive! So you tell us where your money is best spent. We’ll wait …
Here are three top reasons you want—no, NEED—to add PR into your marketing mix:
Ready to get started with PR or build out your existing PR strategy? Fill out our intake form, and let’s come up with a plan!