If you’re not already thinking about Black Friday, NOW is the time to start. The holidays have a way of sneaking up on all of us, and as a business owner, you do not want to lose out on the next few weeks of planning before the big day. Plus, the shopping season is getting earlier, it seems, by the year.
Salesforce reports that last year, online sales in the U.S. reached $62 billion, which was up 4 percent compared to 2020. The company’s data suggests that sales grew in early November, while sales during Cyber Week (a span of late-November dates that encompasses Thanksgiving Day, Black Friday, and Small Business Saturday through Cyber Monday) experienced “muted growth” in 2021, presumably because folks were shopping early.
How early? Salesforce’s report says consumers spent $74 billion during the first three weeks of November 2021 (up 10 percent compared to the same time period in 2020), while Cyber Week’s year-over-year growth was just 4 percent. The largest single shopping day, though, was still … you guessed it—Black Friday. So how can you prep your business for Black Friday and the weeks leading up to it?
In case you didn’t get the memo, it’s time to prepare your business for Black Friday. Be strategic, creative, and for the love of pumpkin spice lattés and all else that is holy, get a head start. You’ll be glad you did.
If you need help with your Black Friday business strategy, book a call with us!