There’s a lot on your plate during the holidays (we mean that figuratively, but it’s probably also literally true!). As a business owner, is it worth adding even MORE to your to-do list by tackling a holiday giveaway? We say yes, it’s worth the effort! And this isn’t a strategy for the select few. Any product or service-based businesses can host a giveaway–truly!
Holiday giveaways can be really fun. Get creative with it! Giveaways are also a way to give back to your customer base/audience. In the process of hosting a giveaway, you will gain brand awareness and brand loyalty. And in case you’re worried about losing revenue by giving stuff away, don’t be.
A good giveaway can actually boost sales. Giveaways create not only brand awareness but also a sort of urge to reciprocate by giving your brand some business down the road. Because you gave something away for nothing, your new or existing customers now feel like they kind of owe you one! It’s not a high-pressure sort of situation at all, it’s just human nature to want to return favors.
NEAT recently worked with a PR client to host a giveaway, and we were able to get her podcast ranked at No. 20 on the podcast charts on the first day of her podcast launch! This wasn’t luck at all, it was very strategic giveaway planning that helped our client smash her launch goals.
While you can do a giveaway any time of year and for any number of reasons, the holidays are the perfect opportunity to give something away and enjoy the kickbacks for your brand. For instance, this research suggests hosting a promotional giveaway results in 20 percent more word-of-mouth referrals! Now that’s holiday cheer to the small business owner’s ear!
Want to plan a holiday giveaway that will work for your business? Book a call with us!