No matter how awesome you and your business are, you’re not necessarily press worthy by default. The goal of PR is to find those hooks—those press-worthy nuggets or opportune moments when what you’re doing is super newsworthy—and capitalize on them!
Remember, the goal of PR is to spread the good word about you and your business, products, and services. You can’t control the whole story that goes out into the world about your brand, but you can do a lot through savvy PR. Here are some questions to get you thinking about what makes you press worthy!
5 questions to ask yourself to help you discover why/how you are press worthy:
Now the wheels are turning, and here’s even more for you to chew on!
👉 What is truly unique about your business or your journey? Say you’ve made 7 figures or your client made $50k in 6 months. All that is great, but is it press worthy? Is it truly unique? Sorry, but no, journalists probably won’t care about any of that. Think deeper.
👉 What does get press are things that are controversial or surprising (a banker quits her day job to launch a gambling app), relevant (a new leadership course helps managers navigate the age of “quiet quitting”), or new (a local business launches an eco-friendly product line in time for Earth Day).
👉 What about your business is “extreme”? Something that works great in PR is to highlight extremes. For instance, is your turnaround time the fastest? Are you the cheapest? Are you just simply the best? (Be sure to include how, why, and according to whom.)
👉 What’s shocking or unheard of about you or your success story? For example, one of our clients, a business coach, took an entire year off of social media and grew her business to 7 figures. Without a SINGLE post! Now that’s shocking … and unique!
👉 What do you have to say that could be polarizing and raise eyebrows? We’ll start: “I’m a dog groomer, but I will never own a dog. Here’s why …” If you’re looking for news-worthy content, controversial/polarizing is a good option.
Perfect the Spin
Figuring out how to be press worthy can be a tough nut to crack. But, hopefully, the questions and hints in this post will get you thinking about how you’re already press worthy or how you can spin what you’re doing to make it press worthy!
Let’s close with more food for thought!
Does your business have a reason or a mission? Why should people buy from you and not your competitors? (E.g., do you plant a tree with every purchase? Guarantee your product for 5 years? Offer exceptional customer service?)
If YOU are your brand, what makes you special? Do you offer extra support, freebies with purchases? How do you help people find a solution to a problem?
If you need more help discovering what makes you press worthy, book a call with us! We’d be happy to help.