Ready or not, time to PR? Nope, nope, nope. If you’re not ready, it is NOT time to PR. We believe in the power of public relations, but we also believe that timing is everything. If, like us, you know that PR can help propel your business forward, but you’re reading this and wondering how […]

The best B2B marketing strategies are those that deliver the best ROI—especially when there’s economic uncertainty (oh hi, 2022). And ABM or account-based marketing is a go-to strategy for companies looking to maximize ROI. In fact, 72% of companies in ITSMA’s latest benchmark study reported greater ROI from ABM than any other type of marketing. […]

You’re really great at what you do, but writing publishable content and successfully pitching it to media outlets might not be within your comfort zone—and that’s totally ok. If you’re wearing many hats and marketing and PR is part of what you’re doing right now to get your business up off the ground, we’ve compiled […]

It’s a whole lot easier to make decisions when you have all the facts. And while it’s not always possible to have ALL the facts when making business decisions, the preference is definitely to make informed choices over resorting to eeny, meeny, miny, moe. In email marketing, if you had the choice between guessing based […]

You may have heard some intimidating things about Gen Z, like the fact that they can sniff out an inauthentic marketing campaign from a mile away, that they have an attention span shorter than your dog’s, or they distrust brands by default. And while all of this may be more-or-less true, as a digital marketer, […]

Your business is great—of course it is! But if your mom, your best friends, and your mastermind group are the only people who know it’s great, that’s just not enough. (Sorry!) A PR strategy that shouts your awesomeness from the rooftops is what you need to reach the next level.              Solid public relations is all […]

Fun, somewhat cringy fact: Over 300 billion emails are sent every day. If your marketing email is one of the billions being sent today, what’s your game plan to make sure it’s effective? (You do have a game plan, right?) Because you better believe there’s a lot of competition for your client’s attention in her […]

Welcome, one and all, to this beautiful, sometimes baffling Age of the Customer! Your clients/customers are informed, they’re savvy, and they expect a lot from your brand and your product or service. If you want to blow them away with a kick-ass customer experience—the kind that fosters repeat business and brings referrals through the door—we […]

There are a bazillion (ok, ok, hundreds of thousands) of influencers out there, and that can feel super overwhelming when you’re getting started with influencer marketing. You may be tempted to shoot for the stars—literally, movie stars and other celebrity influencers—but trust us, there are more important things than fame and number of followers when […]

We’re all on the hunt for those unicorn clients—those dream clients who want and need exactly what we offer. If your business is not growing, it may be because your ideal customers don’t know about you. Assuming you’re in the business of getting more business, you must, must, must overcome this hurdle. And here, my […]