The best B2B marketing strategies are those that deliver the best ROI—especially when there’s economic uncertainty (oh hi, 2022). And ABM or account-based marketing is a go-to strategy for companies looking to maximize ROI. In fact, 72% of companies in ITSMA’s latest benchmark study reported greater ROI from ABM than any other type of marketing. […]

Account-Based Marketing, Digital Marketing

June 2, 2022

Your Guide to Account-Based Marketing

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