It’s a whole lot easier to make decisions when you have all the facts. And while it’s not always possible to have ALL the facts when making business decisions, the preference is definitely to make informed choices over resorting to eeny, meeny, miny, moe. In email marketing, if you had the choice between guessing based […]

A/B Testing, Digital Marketing, Email Marketing

May 17, 2022

Explained: Email Marketing Analytics

You may have heard some intimidating things about Gen Z, like the fact that they can sniff out an inauthentic marketing campaign from a mile away, that they have an attention span shorter than your dog’s, or they distrust brands by default. And while all of this may be more-or-less true, as a digital marketer, […]

Digital Marketing, Gen Z, Social Media Marketing

May 9, 2022

Marketing to the Gen Z Audience in 2022

Fun, somewhat cringy fact: Over 300 billion emails are sent every day. If your marketing email is one of the billions being sent today, what’s your game plan to make sure it’s effective? (You do have a game plan, right?) Because you better believe there’s a lot of competition for your client’s attention in her […]

Digital Marketing, Email Marketing

April 26, 2022

Open When Your Email Marketing Isn’t Working

Welcome, one and all, to this beautiful, sometimes baffling Age of the Customer! Your clients/customers are informed, they’re savvy, and they expect a lot from your brand and your product or service. If you want to blow them away with a kick-ass customer experience—the kind that fosters repeat business and brings referrals through the door—we […]

Digital Marketing, Social Media Marketing

April 19, 2022

Creating (And Understanding) Your Customer Journey Map

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