There are a bazillion (ok, ok, hundreds of thousands) of influencers out there, and that can feel super overwhelming when you’re getting started with influencer marketing. You may be tempted to shoot for the stars—literally, movie stars and other celebrity influencers—but trust us, there are more important things than fame and number of followers when […]

Influencer Marketing, Social Media Marketing

April 12, 2022

What to Look for When Sourcing Influencers–Green and Red Flags

Hi friends, and yes, you read that headline correctly! You absolutely can reach 100,000 new customers on social media—and now that you know you CAN, you most definitely SHOULD. How? Influencer marketing. Let’s break it down.  Influencer marketing is a great opportunity for small brands because it creates brand awareness, builds trust, and drives revenue. […]

Influencer Marketing, Social Media Marketing

March 10, 2022

How to Reach 100,000 New Customers on Social Media

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