You may have heard some intimidating things about Gen Z, like the fact that they can sniff out an inauthentic marketing campaign from a mile away, that they have an attention span shorter than your dog’s, or they distrust brands by default. And while all of this may be more-or-less true, as a digital marketer, […]

Digital Marketing, Gen Z, Social Media Marketing

May 9, 2022

Marketing to the Gen Z Audience in 2022

Welcome, one and all, to this beautiful, sometimes baffling Age of the Customer! Your clients/customers are informed, they’re savvy, and they expect a lot from your brand and your product or service. If you want to blow them away with a kick-ass customer experience—the kind that fosters repeat business and brings referrals through the door—we […]

Digital Marketing, Social Media Marketing

April 19, 2022

Creating (And Understanding) Your Customer Journey Map

There are a bazillion (ok, ok, hundreds of thousands) of influencers out there, and that can feel super overwhelming when you’re getting started with influencer marketing. You may be tempted to shoot for the stars—literally, movie stars and other celebrity influencers—but trust us, there are more important things than fame and number of followers when […]

Influencer Marketing, Social Media Marketing

April 12, 2022

What to Look for When Sourcing Influencers–Green and Red Flags

We’re all on the hunt for those unicorn clients—those dream clients who want and need exactly what we offer. If your business is not growing, it may be because your ideal customers don’t know about you. Assuming you’re in the business of getting more business, you must, must, must overcome this hurdle. And here, my […]

Direct Mail, PR Opportunities, Public Relations, Social Media Marketing

April 5, 2022

6 Fail-Proof Ways to Get In Front of Your Ideal Clients

Hi friends, and yes, you read that headline correctly! You absolutely can reach 100,000 new customers on social media—and now that you know you CAN, you most definitely SHOULD. How? Influencer marketing. Let’s break it down.  Influencer marketing is a great opportunity for small brands because it creates brand awareness, builds trust, and drives revenue. […]

Influencer Marketing, Social Media Marketing

March 10, 2022

How to Reach 100,000 New Customers on Social Media

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