It’s a whole lot easier to make decisions when you have all the facts. And while it’s not always possible to have ALL the facts when making business decisions, the preference is definitely to make informed choices over resorting to eeny, meeny, miny, moe. In email marketing, if you had the choice between guessing based […]

A/B Testing, Digital Marketing, Email Marketing

May 17, 2022

Explained: Email Marketing Analytics

You may have heard some intimidating things about Gen Z, like the fact that they can sniff out an inauthentic marketing campaign from a mile away, that they have an attention span shorter than your dog’s, or they distrust brands by default. And while all of this may be more-or-less true, as a digital marketer, […]

Digital Marketing, Gen Z, Social Media Marketing

May 9, 2022

Marketing to the Gen Z Audience in 2022

Your business is great—of course it is! But if your mom, your best friends, and your mastermind group are the only people who know it’s great, that’s just not enough. (Sorry!) A PR strategy that shouts your awesomeness from the rooftops is what you need to reach the next level.              Solid public relations is all […]

PR Opportunities, Public Relations

May 3, 2022

Leveraging Public Relations for Your Business

Fun, somewhat cringy fact: Over 300 billion emails are sent every day. If your marketing email is one of the billions being sent today, what’s your game plan to make sure it’s effective? (You do have a game plan, right?) Because you better believe there’s a lot of competition for your client’s attention in her […]

Digital Marketing, Email Marketing

April 26, 2022

Open When Your Email Marketing Isn’t Working

Welcome, one and all, to this beautiful, sometimes baffling Age of the Customer! Your clients/customers are informed, they’re savvy, and they expect a lot from your brand and your product or service. If you want to blow them away with a kick-ass customer experience—the kind that fosters repeat business and brings referrals through the door—we […]

Digital Marketing, Social Media Marketing

April 19, 2022

Creating (And Understanding) Your Customer Journey Map

There are a bazillion (ok, ok, hundreds of thousands) of influencers out there, and that can feel super overwhelming when you’re getting started with influencer marketing. You may be tempted to shoot for the stars—literally, movie stars and other celebrity influencers—but trust us, there are more important things than fame and number of followers when […]

Influencer Marketing, Social Media Marketing

April 12, 2022

What to Look for When Sourcing Influencers–Green and Red Flags

We’re all on the hunt for those unicorn clients—those dream clients who want and need exactly what we offer. If your business is not growing, it may be because your ideal customers don’t know about you. Assuming you’re in the business of getting more business, you must, must, must overcome this hurdle. And here, my […]

Direct Mail, PR Opportunities, Public Relations, Social Media Marketing

April 5, 2022

6 Fail-Proof Ways to Get In Front of Your Ideal Clients

You know how they say your network is your net worth? Well, we’re not sure who “they” are, but “they” just might be on to something. If you’re an entrepreneur, networking MUST be part of your job description. And yes, we hear you—pandemic, too busy, it’s awkward, insert more reasons to ignore our advice here. […]

Mastermind Groups, Network Marketing

March 22, 2022

Networking Women Make Powerful Things Happen

Hi friends, and yes, you read that headline correctly! You absolutely can reach 100,000 new customers on social media—and now that you know you CAN, you most definitely SHOULD. How? Influencer marketing. Let’s break it down.  Influencer marketing is a great opportunity for small brands because it creates brand awareness, builds trust, and drives revenue. […]

Influencer Marketing, Social Media Marketing

March 10, 2022

How to Reach 100,000 New Customers on Social Media

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