It’s a whole lot easier to make decisions when you have all the facts. And while it’s not always possible to have ALL the facts when making business decisions, the preference is definitely to make informed choices over resorting to eeny, meeny, miny, moe. In email marketing, if you had the choice between guessing based […]

A/B Testing, Digital Marketing, Email Marketing

May 17, 2022

Explained: Email Marketing Analytics

You may have heard some intimidating things about Gen Z, like the fact that they can sniff out an inauthentic marketing campaign from a mile away, that they have an attention span shorter than your dog’s, or they distrust brands by default. And while all of this may be more-or-less true, as a digital marketer, […]

Digital Marketing, Gen Z, Social Media Marketing

May 9, 2022

Marketing to the Gen Z Audience in 2022

Your business is great—of course it is! But if your mom, your best friends, and your mastermind group are the only people who know it’s great, that’s just not enough. (Sorry!) A PR strategy that shouts your awesomeness from the rooftops is what you need to reach the next level.              Solid public relations is all […]

PR Opportunities, Public Relations

May 3, 2022

Leveraging Public Relations for Your Business

Fun, somewhat cringy fact: Over 300 billion emails are sent every day. If your marketing email is one of the billions being sent today, what’s your game plan to make sure it’s effective? (You do have a game plan, right?) Because you better believe there’s a lot of competition for your client’s attention in her […]

Digital Marketing, Email Marketing

April 26, 2022

Open When Your Email Marketing Isn’t Working

There are a bazillion (ok, ok, hundreds of thousands) of influencers out there, and that can feel super overwhelming when you’re getting started with influencer marketing. You may be tempted to shoot for the stars—literally, movie stars and other celebrity influencers—but trust us, there are more important things than fame and number of followers when […]

Influencer Marketing, Social Media Marketing

April 12, 2022

What to Look for When Sourcing Influencers–Green and Red Flags

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